Name: Bettina // Age: 18 // Australia // University Student - Bachelor of Design // Has a penchant for books, video games, paper, ink, glass, mist and most creative pursuits // Self proclaimed contradiction//
This scam is smart. This one recognizes just how quickly Tumblr likes to latch onto viral campaigns, and has set itself up as such.
The grey image-box links to this image (hosted on Imgur.com, this link is safe), detailing a call to action about a “Lost Beatles Concert” — This is actually a real thing, there are news reports (BBC) for this event. The image delivers a great hook for young users too (let’s impress our peers with our “pure music tastes”).